Rate this articleSince your first girlfriend told you not to buy her a birthday present, and you actually listened, there hasn’t been an announcement this confusing. why confusing?! Because no one really knows the answer to the question: What do readers actually want? First, does the reader even matter? It’s Google’s world and we are all but players in it. Don’t know what readers want?! That’s ok. Google knows (or
If part one is designed to provide you with a methodology to perform the type of market research that actually means something, then part two is about providing you the tools you need to fill in the blanks with data on your industry and competitors.
You already know why you need to do market research so I’ll skip past answering “why”. The “How” is a lot murkier. That’s because market research is usually performed by large companies who hire market research companies. But, we can’t afford the time it takes to do that, and we definitely can’t afford the hefty price tag.
Rate this articleFacebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. Facebook doesn’t offer a whole lot of support to its advertisers, especially small ones. Since 2009, just a couple of years after Facebook